Posts Tagged ‘company’

5 Low Cost Marketing Strategies!

Small businesses do not have a lot of cash.  This is why they typically avoid marketing.  That’s a HUGE MISTAKE!  Managing marketing expenses is the SMART WAY to go.

 

START WITH STRATEGY.  The way to save money is to plan to save money.  What do I mean?  If you are going on a road trip and you understand how to take the most efficient route, then you will save time and money.  Efficiency in marketing saves you time and money.  Developing a strategy keeps on the right course to connect with the right customer who will buy the right product or service.

 

DEVELOP AD/Flier TEMPLATES.  I always inform my clients to create several ad/flier templates for various occasions.  Why?  You will constantly receive requests to place ads in publications, on websites and in souvenir booklets.  If you create the ad template in advance, then you will save money by not having to rush later.  Your ad template will instantly become a Return On Investment!

 

Use Social Media WISELY!  Social media is the wild card for most small businesses.  But, they struggle with how to utilize it effectively.    First, you should determine which platform works best for your company.  Then, you should put together a social media strategy that makes sense and connects with your target audience.  Finally, you can use a small ad budget to increase exposure to a global audience on social media.  On some platforms you can be more targeted for a special interest audience.

 

DIRECT MAIL is still a good option based on how you position your database.   For example, a child care should consider utilizing direct mail to send parents Easter postcards, summer safety tips, birthday cards and holiday gifts.  This would create loyalty throughout the year to its customer base.  It’s very strategic.  And it won’t cost a lot of money.

 

Internet Marketing, including e-blasts, newsletters and videos are very affordable to create.  However, once again, it goes back to a strategy and schedule.  If you use the marketing strategy to create a schedule, then you will save time by doing tasks in advance.  This will also save your company money.  E-blasts can be used for prospective and current customers.  Newsletters are great for establishing relationships within the community through stories and pertinent information.  Videos allow the company to ad personality to its brand visually.

 

The bottom line is the bottom line.  Keeping costs low is a mindset.  Marketing dollars are saved by creating efficiencies, working a strategy and utilizing tools effectively.

 

All Marketers are not Good Marketers

Choosing a marketing firm that is right for me 

PROBLEM…

There are so many marketing companies to choose from.  How do I choose the one that will work for my company’s needs?

 

Choosing a company that can accurately and effectively market your product or service can be a tricky process.  First, you have to determine your business goals.  Most marketing companies have specialties.  Although the firm will tell you that they can market anything.  In most cases, that’s just ego talking.  Every marketing firm has something that they are very good at doing.  Some may specialize in entertainment.  Others may specialize in politics.  Then you have those firms that focus on business to business marketing.  There are much more.

 

The bottom line is your company’s desires.  That’s how you will choose the firm to represent you.

Driving on Fumes!

Most small businesses fail because they run on fumes!  

What happens when you are driving your car and the gas needle is near empty?  Your nerves are shot. You hope and pray that you make it to your destination. Frustrated?  Absolutely!  This is how most failing small businesses operate every day. They don’t have enough gas (marketing investment) to fuel the vision of their company.

You need to learn how to not only put gas in the tank but also how to build and maintain the best car (business) that creates its own gas (cash flow).

Marketing investment + your business = CASH FLOW!

Top 5 Myths about Marketing: Advertising is Too Expensive for my Company

Advertising is TOO expensive for my company…
Marketing is a process, therefore it’s an investment and advertising is a part of that process. Saying that marketing and advertising are too expensive, means you’re not ready to grow your business. Learn HOW to invest your marketing dollars and make them work for you.