Posts Tagged ‘Marketing Message’

Having the right people on the team is the key to winning.

Having the right people on the team is the key to winning.

In 1985, the Big East conference in the NCAA featured the best teams in the country.  Georgetown was the favorite to win the college basketball championship.  They lost to the lowest seeded team in the tournament of 64 college basketball programs.

 

How could this happen?  Georgetown seemed to have the better players.  What went wrong?  Nothing!  Villanova, a small Pennsylvania college had the perfect players for their program to defeat the mighty Hoyas.

 

Small business owners need to take a page out of the Villanova book.  They sometimes cry about the big companies dominating the world of business.  Use the Wildcats strategy of just getting the right people on your team.  Don’t worry about your competition.  Play your best game with your players!

 

March Madness: From Basketball to Business

March Madness

From Basketball to Business

Striving for Greatness!  The Best of the Best.

March Madness is a compilation of the best college basketball teams in the world.  Some teams are looking to play Cinderella and win their first championship ever.  Other teams expect to be in the championship every year.  These teams prepare, perform and propel to greatness.

Some businesses are ok with the occasional championship win.  These same companies struggle to stay in business because they cannot generate constant cash flow.  They don’t prepare, perform and propel to greatness.

Prepare:  Great teams prepare by practicing behaviors of greatness!  Basketball teams that practice teamwork on offense and defense a habit typically win multiple championships.  Companies that develop a team with a habit of focusing on the customer as a rule generate constant cash flow because the customer knows what to expect at all times.

 

Perform:  The best college basketball teams perform without thinking about what they are doing.  The preparation has created a culture of winning and an expectation of teamwork.  No one wants to be the person who lets the team down.  Small businesses need to create this type of culture to have employees perform without thinking.

 

Propel:  Achieving true greatness requires a lot of sacrifice and hard work.  Don’t get me wrong every college team makes sacrifices and they work hard.  The perennial champions take it to another level.  They seem to be a step faster than their competition.  This is what business owners need to strive for when competing in business.

Are you ok with your company being one of the best?  Or, are you striving for greatness to be the best of the best?

Measuring Marketing Results

Is it science or a guessing game?

In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success.

Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company’s culture. It IS a science!

  1. Set a vision for your company that focuses on solving a problem in the market.
  2. Develop a mission that makes your vision a reality with a clear direction.
  3. Create a company culture that brings your vision and mission to the people.

The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.

To learn more about measuring your marketing efforts join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone!

5 Signs your Marketing is failing!

There are many signs that your marketing is failing.  But let’s have a little fun with this one.

 

When CASH FLOW has come to a screeching halt you know that your marketing is not working.  Marketing is like fuel to the gas tank of your business.  If you don’t fill up your marketing tank you will get stuck on the side of the road.  Invest in your marketing fuel to get the right results.

 

 

If you start thinking more about TRYING TO SELL your products and services instead of providing value to the customer, then you know that your marketing is failing.  Convincing customers that they need your service is being too pushy.  You need to keep talking about the benefits to the customer.  Let them make the decision.

 

When you are FISHING for ideas and solutions then it’s a direct sign that your marketing is not working properly.  The customer will always tell you if you are putting your bait in the right pond.  If they are not biting you either have the wrong bait or you are in the wrong region for the fish that you are trying to catch.

 

CONFUSED CUSTOMERS are a good sign that your marketing message is not on point.  If you keep sending messages that are not clear to your customer, then they will show you in the numbers.  If customers come to you understanding your brand, then you will send them down the right street.   They will keep coming back and making more purchases.  Point them in one direction; The right one!

 

 

When customers ARE NOT coming into your store or buying your service then your marketing is not working.  You may be telling customers to not come into your shop, website or company because you have not made them feel welcome.  You have to show your customers the love from the beginning.

Using the right tool in the right way

 You can use a hammer in several different ways. A hammer is a tool that is typically utilized with a nail to secure another item to a separate item.  Some people are not very good with hammering nails.  Other people might use a hammer as a weapon to hurt someone.  In other cases, people might use a hammer to crack open nuts to eat.  The bottom line is the user decides how to use the hammer.

 

Marketing is similar to that hammer.  A good marketing and communications tool can secure sustainable revenues for your company.  If you nail the target market then your results are unbelievable.  If you use the wrong tool the results can be disastrous.

 

The problem with using the wrong marketing tool is the waste of time and money.  When business owners feel that reading a “self-help” book or a documentary gives them sound marketing advice they go down a slippery slope fast.  The next statement is “Marketing does not work.”

 

Marketing is a process that only works if you use the right tool for the right situation.  What tools are you using?

  • Shaundell Newsome, Your Personal Marketing MentorSumnu Solutions Zone

The business card is BIG!

The business card is BIG

In 1982 I was intimately introduced to the world of printing as an apprentice in high school.  The texture, type, and design of a business card really told a story about the company that presented it.  Every company battled to create the best business card in the world.  In today’s world of technology that can be lost in the big bag of communications tools.

I am really surprised when I attend a networking event and someone says “Google me.”  Wow!  I am going right to my office and look this person up.  They don’t have a business card.  That’s the most important introduction tool for a business owner.  The first thing that a person does is feel the card and flip it over.  Believe it or not, they are recording an impression about you and your business.

What does a flimsy card say about your company?  What impact can a misspelled word do to your image?  How does an unreadable card affect the receiver’s impression?  Give it some thought.

 

Shaundell NewsomeMarketing Mentor, Sumnu Solutions Zone

 

Climb the unconquerable mountain

Climb the unconquerable mountain

In the 1950’s people would dream about going to the moon.  In the late 1960’s the microwave oven started to enter households.  The 1970’s ushered in more color television sets into most living rooms.  In the 1980’s the home computer entered feverishly into our homes along with video game consoles.  The 90’s featured the expanded use of the World Wide Web and email.  The new millennium has shown us that all is possible with streaming music, social media sites and much more.

In every case, someone or a group of people had to think about space travel, Donkey Kong, Facebook or the iPad.  Are you next?  

What is your unbelievable innovation? How will you share it with the world? MARKETING, that’s how!  

The world is waiting!