Posts Tagged ‘materials’

Using the right tool in the right way

 You can use a hammer in several different ways. A hammer is a tool that is typically utilized with a nail to secure another item to a separate item.  Some people are not very good with hammering nails.  Other people might use a hammer as a weapon to hurt someone.  In other cases, people might use a hammer to crack open nuts to eat.  The bottom line is the user decides how to use the hammer.

 

Marketing is similar to that hammer.  A good marketing and communications tool can secure sustainable revenues for your company.  If you nail the target market then your results are unbelievable.  If you use the wrong tool the results can be disastrous.

 

The problem with using the wrong marketing tool is the waste of time and money.  When business owners feel that reading a “self-help” book or a documentary gives them sound marketing advice they go down a slippery slope fast.  The next statement is “Marketing does not work.”

 

Marketing is a process that only works if you use the right tool for the right situation.  What tools are you using?

  • Shaundell Newsome, Your Personal Marketing MentorSumnu Solutions Zone

The business card is BIG!

The business card is BIG

In 1982 I was intimately introduced to the world of printing as an apprentice in high school.  The texture, type, and design of a business card really told a story about the company that presented it.  Every company battled to create the best business card in the world.  In today’s world of technology that can be lost in the big bag of communications tools.

I am really surprised when I attend a networking event and someone says “Google me.”  Wow!  I am going right to my office and look this person up.  They don’t have a business card.  That’s the most important introduction tool for a business owner.  The first thing that a person does is feel the card and flip it over.  Believe it or not, they are recording an impression about you and your business.

What does a flimsy card say about your company?  What impact can a misspelled word do to your image?  How does an unreadable card affect the receiver’s impression?  Give it some thought.

 

Shaundell NewsomeMarketing Mentor, Sumnu Solutions Zone

 

Ask Sumnu!

PROBLEM…

I created my own marketing materials with an online company.  Why am I having a problem with acquiring new customers?

SOLUTION…

The answer is very simple. The online company is relying on you to have some basic information and knowledge about marketing. They are NOT focused on your target market, market conditions or the reaction you want from the customer. Marketing is not a shot in the dark.  There are some prerequisites to developing marketing materials.

  • Messaging is very important.  Your message must resonate with the recipient.
  • The design should get the “right” reaction from the intended target.
  • You have to use the right marketing tool for the prospective customer.

I appreciate the convenience of websites that provide these services.  But you need to understand that every “cheap deal” is not a deal at all.

– Your Personal Marketing Mentor, Sumnu Solutions Zone