Posts Tagged ‘myths’

Top 5 Myths about Marketing: Everyone is my customer.

Everyone is NOT your customer…
Don’t waste time or money trying to speak to everyone. Everyone will not see value in your product or service, you have to tug at a specific emotional string to make that connection with YOUR true customer. What is your niche? What connects you to your TRUE customer

Top 5 Myths about Marketing: Public Relations is free advertising

Public Relations is FREE advertising…
Public relations is all about how you define YOUR brand. With effective public relations, your audience and your customers will find you. The saying goes,  you get what you pay for, right? You want to make sure there is a value associated with your brand. Plus, there is really no such thing as free advertising!