Posts Tagged ‘relationships’

Small Business Wins lead to Big Brand Victory!

Small business success is all about small wins.  And small business owners need to have the patience to celebrate those victories in a timely manner.  In this day and age of instant gratification, our small companies suffer immensely.  The internet has caused the perception of “going viral” and inflated the myth of an overnight success.  When the truth of the matter is that several small wins make one big splash in business.

 

Happy & Loyal Customers.  When customers are happy your business is easy to run.  If you can simply train your customers to use your product or service effectively then your business will start to run itself.  Take the franchise approach to building your business.  Anyone can run it without you.  Remember that the brands that create loyal customers typically outlive their founders.  Apple, McDonald’s and many other brand live long beyond the lifespan of their founding fathers.

Community Support.  The community engagement for small businesses helps create a synergy where everyone wants to work together for a bigger cause.  If a small business becomes engrained in a community, the people will recommend customers to support the brand.  When you get the community involved as a stakeholder in your business, they feel responsible for the success or failure of your company.

 

Employee Excitement!  When employees show excitement, the customers and the community gets excited about the small business.  The owner of the company is not the most important person in the business.  The employees carry more weight than they can imagine.  When they are showing the passion for the business, everyone wants to join in.  Look at Disney.  They encourage their employees to enjoy the work that they do on a daily basis.  This attitude permeates through the community and to its customers of all ages.  Small businesses can consider this a small victory.

 

The challenge with small wins is that it takes time to build relationship with loyal customers, a community and employees.  And it takes a commitment to maintain those principles.  However, it has been proven by the best brands in the world that this is the method of success.  Small wins lead to big victory in business.

What are the odds?

Although the exact odds depend upon many factors, let’s look at a couple of examples. In a lottery in which you pick 6 numbers from a possible pool of 49 numbers, your chances of winning the jackpot (correctly choosing all 6 numbers drawn) are 1 in 13,983,816. That’s 1 shot in almost 14 million.

Over half of the small businesses fail within its first three to five years.  Most of the business owners surveyed said that they fail because they could not connect with the customer or potential customers.  Would you rather be lucky or great?

 The odds of you getting lucky in business are probably similar to the odds of winning the lottery.  The difference is that as a small business owner you are risking a lot more than a few dollars.  You are investing time and money into your dream.  It’s very emotional!  In most cases, you are risking relationships, a steady job as well as the finances required to get the ball rolling.  So, you want to get it right.

 Connecting with customers and potential customers (prospects) is more of a science than a lucky guess.  The Twelve Steps of Marketing give the business owner a guide to developing customer relationships that create constant cash flow for your business.  The odds dramatically shift in your favor.

 

YOUR Marketing Mentor,

Shaundell Newsome