Posts Tagged ‘small biz’

The Wooden Effect

The Wooden EffectIt’s about your character!

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.

John Wooden, Hall of Fame College Basketball Coaching Legend

 

John Wooden is considered the best college basketball coach ever.  It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row.  No other coach has done this.

 

Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.

 

Imagine if a small business had this type of success.  The best brands in the world develop a character (brand) for their business that people respect, follow and defend.

 

In order to imitate this success small business owners must start with three basic steps.

 

  1. Understand who you are. The UCLA Bruins clearly understood who they were in college basketball.  Coach John Wooden ensured that they played basketball displaying the characteristics of the Bruin brand.  Small businesses should not compromise their character.  But first they need to know what that character is.
  2. Who are you serving? The Bruins knew that they were there to help the college to be successful, not only in sports, but overall.  Wooden demanded that his players represented the UCLA brand with pride, dignity and respect.  Many of his players went on to be great professionals in the NBA.  The college is still benefitting from the great tradition developed by Wooden’s teams.  If small business owners can understand their purpose, then they will undoubtedly achieve long term success.
  3. Know your market. Los Angeles is a high profile city with great expectations.  Wooden knew that he needed to prepare his players and his coaches for these extreme circumstances.  Small business owners ignore the market conditions because they fail to do research.  If you understand the environment for your business, you will know how to prepare your company on how to deal with them.

 

Small business owners need to develop a solid character for their company.  Success is all how you build great character, not a reputation.

 

 

It’s what’s on the INSIDE that counts

Your company’s brand is not what’s on the outside.  It’s what’s on the inside.

Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on helping small business owners develop Loyal Brand Champions to create constant “CASH FLOW”.  Most experts in communications focus on the exterior with logos, catchy tag lines and beautiful images.  He puts the emphasis on building the character of your company to evolve customers into Loyal Brand Champions.

 

Customers buy your product.  Loyal Brand Champions buy your product, recommend your service and actively defend your brand.  A Starbucks Loyal Brand Champion knows their favorite drink by memory. And in most cases, the Barista at their favorite location know them by the drink and sometimes their name.  Apple Loyal Brand Champions don’t want to mess with PCs.  Loyal Brand Champions build and sustain cash flow for your company.

 

For over a decade Shaundell has educated thousands of small business owners through a process he created called the Twelve Steps of Marketing.  He has been regarded as a marketing expert by several publications to include In Business Las Vegas and the Las Vegas Business Press.

 

If you want to look good with no constant cash flow you will do what you always did.  If you want to build Loyal Brand Champions and consistent cash flow you will join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone.

 

Visit www.sumnusolutionszone.com/join/ TODAY!

 

“Every company has a unique personality.  Most small business owners focus on what’s on the outside with logos, tag lines and advertising.  Sumnu believes the best brands focus on what’s on the inside, the character of your company.”

Shaundell Newsome

Ask Sumnu!

PROBLEM…

I created my own marketing materials with an online company.  Why am I having a problem with acquiring new customers?

SOLUTION…

The answer is very simple. The online company is relying on you to have some basic information and knowledge about marketing. They are NOT focused on your target market, market conditions or the reaction you want from the customer. Marketing is not a shot in the dark.  There are some prerequisites to developing marketing materials.

  • Messaging is very important.  Your message must resonate with the recipient.
  • The design should get the “right” reaction from the intended target.
  • You have to use the right marketing tool for the prospective customer.

I appreciate the convenience of websites that provide these services.  But you need to understand that every “cheap deal” is not a deal at all.

– Your Personal Marketing Mentor, Sumnu Solutions Zone

A Letter from YOUR Marketing Mentor

Shaundell Newsome
Creator, 12 Steps of Marketing
SBA Small Business Champion of the Year 


Dear Small Business Owner or Aspiring Entrepreneur,

As a small business owner, I know that your journey is a tough one. I understand the risk involved in building your American dream. Over 80% of small businesses fail within their first three to five years. When surveyed 50% of those small business owners attribute their failure to poor marketing and communications. My ultimate desire as your Marketing Mentor is to minimize those risks by educating, engaging and elevating you in the marketing process.

I have perfected a program over the past decade designed to take you through the complete marketing process, creating your own marketing playbook and program along the way. I want to put the power of marketing back into your hands!

Join the waiting list today at www.sumnusolutionszone.com.

I look forward to our future mentoring sessions!

Your Marketing Mentor,

Shaundell Newsome
Author/Creator