Posts Tagged ‘small business owners’

Having the right people on the team is the key to winning.

Having the right people on the team is the key to winning.

In 1985, the Big East conference in the NCAA featured the best teams in the country.  Georgetown was the favorite to win the college basketball championship.  They lost to the lowest seeded team in the tournament of 64 college basketball programs.

 

How could this happen?  Georgetown seemed to have the better players.  What went wrong?  Nothing!  Villanova, a small Pennsylvania college had the perfect players for their program to defeat the mighty Hoyas.

 

Small business owners need to take a page out of the Villanova book.  They sometimes cry about the big companies dominating the world of business.  Use the Wildcats strategy of just getting the right people on your team.  Don’t worry about your competition.  Play your best game with your players!

 

The Wooden Effect

The Wooden EffectIt’s about your character!

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.

John Wooden, Hall of Fame College Basketball Coaching Legend

 

John Wooden is considered the best college basketball coach ever.  It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row.  No other coach has done this.

 

Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.

 

Imagine if a small business had this type of success.  The best brands in the world develop a character (brand) for their business that people respect, follow and defend.

 

In order to imitate this success small business owners must start with three basic steps.

 

  1. Understand who you are. The UCLA Bruins clearly understood who they were in college basketball.  Coach John Wooden ensured that they played basketball displaying the characteristics of the Bruin brand.  Small businesses should not compromise their character.  But first they need to know what that character is.
  2. Who are you serving? The Bruins knew that they were there to help the college to be successful, not only in sports, but overall.  Wooden demanded that his players represented the UCLA brand with pride, dignity and respect.  Many of his players went on to be great professionals in the NBA.  The college is still benefitting from the great tradition developed by Wooden’s teams.  If small business owners can understand their purpose, then they will undoubtedly achieve long term success.
  3. Know your market. Los Angeles is a high profile city with great expectations.  Wooden knew that he needed to prepare his players and his coaches for these extreme circumstances.  Small business owners ignore the market conditions because they fail to do research.  If you understand the environment for your business, you will know how to prepare your company on how to deal with them.

 

Small business owners need to develop a solid character for their company.  Success is all how you build great character, not a reputation.

 

 

Using the right tool in the right way

 You can use a hammer in several different ways. A hammer is a tool that is typically utilized with a nail to secure another item to a separate item.  Some people are not very good with hammering nails.  Other people might use a hammer as a weapon to hurt someone.  In other cases, people might use a hammer to crack open nuts to eat.  The bottom line is the user decides how to use the hammer.

 

Marketing is similar to that hammer.  A good marketing and communications tool can secure sustainable revenues for your company.  If you nail the target market then your results are unbelievable.  If you use the wrong tool the results can be disastrous.

 

The problem with using the wrong marketing tool is the waste of time and money.  When business owners feel that reading a “self-help” book or a documentary gives them sound marketing advice they go down a slippery slope fast.  The next statement is “Marketing does not work.”

 

Marketing is a process that only works if you use the right tool for the right situation.  What tools are you using?

  • Shaundell Newsome, Your Personal Marketing MentorSumnu Solutions Zone

It’s what’s on the INSIDE that counts

Your company’s brand is not what’s on the outside.  It’s what’s on the inside.

Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on helping small business owners develop Loyal Brand Champions to create constant “CASH FLOW”.  Most experts in communications focus on the exterior with logos, catchy tag lines and beautiful images.  He puts the emphasis on building the character of your company to evolve customers into Loyal Brand Champions.

 

Customers buy your product.  Loyal Brand Champions buy your product, recommend your service and actively defend your brand.  A Starbucks Loyal Brand Champion knows their favorite drink by memory. And in most cases, the Barista at their favorite location know them by the drink and sometimes their name.  Apple Loyal Brand Champions don’t want to mess with PCs.  Loyal Brand Champions build and sustain cash flow for your company.

 

For over a decade Shaundell has educated thousands of small business owners through a process he created called the Twelve Steps of Marketing.  He has been regarded as a marketing expert by several publications to include In Business Las Vegas and the Las Vegas Business Press.

 

If you want to look good with no constant cash flow you will do what you always did.  If you want to build Loyal Brand Champions and consistent cash flow you will join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone.

 

Visit www.sumnusolutionszone.com/join/ TODAY!

 

“Every company has a unique personality.  Most small business owners focus on what’s on the outside with logos, tag lines and advertising.  Sumnu believes the best brands focus on what’s on the inside, the character of your company.”

Shaundell Newsome