Posts Tagged ‘strategic marketing’

Measuring Marketing Results

Is it science or a guessing game?

In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success.

Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company’s culture. It IS a science!

  1. Set a vision for your company that focuses on solving a problem in the market.
  2. Develop a mission that makes your vision a reality with a clear direction.
  3. Create a company culture that brings your vision and mission to the people.

The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.

To learn more about measuring your marketing efforts join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone!

5 Low Cost Marketing Strategies!

Small businesses do not have a lot of cash.  This is why they typically avoid marketing.  That’s a HUGE MISTAKE!  Managing marketing expenses is the SMART WAY to go.

 

START WITH STRATEGY.  The way to save money is to plan to save money.  What do I mean?  If you are going on a road trip and you understand how to take the most efficient route, then you will save time and money.  Efficiency in marketing saves you time and money.  Developing a strategy keeps on the right course to connect with the right customer who will buy the right product or service.

 

DEVELOP AD/Flier TEMPLATES.  I always inform my clients to create several ad/flier templates for various occasions.  Why?  You will constantly receive requests to place ads in publications, on websites and in souvenir booklets.  If you create the ad template in advance, then you will save money by not having to rush later.  Your ad template will instantly become a Return On Investment!

 

Use Social Media WISELY!  Social media is the wild card for most small businesses.  But, they struggle with how to utilize it effectively.    First, you should determine which platform works best for your company.  Then, you should put together a social media strategy that makes sense and connects with your target audience.  Finally, you can use a small ad budget to increase exposure to a global audience on social media.  On some platforms you can be more targeted for a special interest audience.

 

DIRECT MAIL is still a good option based on how you position your database.   For example, a child care should consider utilizing direct mail to send parents Easter postcards, summer safety tips, birthday cards and holiday gifts.  This would create loyalty throughout the year to its customer base.  It’s very strategic.  And it won’t cost a lot of money.

 

Internet Marketing, including e-blasts, newsletters and videos are very affordable to create.  However, once again, it goes back to a strategy and schedule.  If you use the marketing strategy to create a schedule, then you will save time by doing tasks in advance.  This will also save your company money.  E-blasts can be used for prospective and current customers.  Newsletters are great for establishing relationships within the community through stories and pertinent information.  Videos allow the company to ad personality to its brand visually.

 

The bottom line is the bottom line.  Keeping costs low is a mindset.  Marketing dollars are saved by creating efficiencies, working a strategy and utilizing tools effectively.

 

5 Signs your Marketing is failing!

There are many signs that your marketing is failing.  But let’s have a little fun with this one.

 

When CASH FLOW has come to a screeching halt you know that your marketing is not working.  Marketing is like fuel to the gas tank of your business.  If you don’t fill up your marketing tank you will get stuck on the side of the road.  Invest in your marketing fuel to get the right results.

 

 

If you start thinking more about TRYING TO SELL your products and services instead of providing value to the customer, then you know that your marketing is failing.  Convincing customers that they need your service is being too pushy.  You need to keep talking about the benefits to the customer.  Let them make the decision.

 

When you are FISHING for ideas and solutions then it’s a direct sign that your marketing is not working properly.  The customer will always tell you if you are putting your bait in the right pond.  If they are not biting you either have the wrong bait or you are in the wrong region for the fish that you are trying to catch.

 

CONFUSED CUSTOMERS are a good sign that your marketing message is not on point.  If you keep sending messages that are not clear to your customer, then they will show you in the numbers.  If customers come to you understanding your brand, then you will send them down the right street.   They will keep coming back and making more purchases.  Point them in one direction; The right one!

 

 

When customers ARE NOT coming into your store or buying your service then your marketing is not working.  You may be telling customers to not come into your shop, website or company because you have not made them feel welcome.  You have to show your customers the love from the beginning.

Climb the unconquerable mountain

Climb the unconquerable mountain

In the 1950’s people would dream about going to the moon.  In the late 1960’s the microwave oven started to enter households.  The 1970’s ushered in more color television sets into most living rooms.  In the 1980’s the home computer entered feverishly into our homes along with video game consoles.  The 90’s featured the expanded use of the World Wide Web and email.  The new millennium has shown us that all is possible with streaming music, social media sites and much more.

In every case, someone or a group of people had to think about space travel, Donkey Kong, Facebook or the iPad.  Are you next?  

What is your unbelievable innovation? How will you share it with the world? MARKETING, that’s how!  

The world is waiting!

All Marketers are not Good Marketers

Choosing a marketing firm that is right for me 

PROBLEM…

There are so many marketing companies to choose from.  How do I choose the one that will work for my company’s needs?

 

Choosing a company that can accurately and effectively market your product or service can be a tricky process.  First, you have to determine your business goals.  Most marketing companies have specialties.  Although the firm will tell you that they can market anything.  In most cases, that’s just ego talking.  Every marketing firm has something that they are very good at doing.  Some may specialize in entertainment.  Others may specialize in politics.  Then you have those firms that focus on business to business marketing.  There are much more.

 

The bottom line is your company’s desires.  That’s how you will choose the firm to represent you.