Archive for April, 2017

Measuring Marketing Results

Is it science or a guessing game?

In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success.

Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company’s culture. It IS a science!

  1. Set a vision for your company that focuses on solving a problem in the market.
  2. Develop a mission that makes your vision a reality with a clear direction.
  3. Create a company culture that brings your vision and mission to the people.

The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.

To learn more about measuring your marketing efforts join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone!

YOUR Big BRAND builds business

Small business branding at its best

Do you often dream of the day when your company’s name becomes a household brand? The world will instantly recognize your product or service when it’s mentioned in the marketing. That’s exciting!

Branding is all about building a relationship with your customer through constant and consistent messaging. If you tell a good compelling story about your company’s personality and people buy into it, then your brand is effective. Great brands know how to do this well. Coca Cola has had its ups and downs, but they continued to inform and engage their customers into the brand. Amazon has shown great brand resiliency by adjusting to the market needing a variety of services including free shipping for their Loyal Brand Champions.  Fed Ex has created many marketing campaigns focused on branding to its customers. This shows the customer that the company cares about them. The key to branding is making a special connection with the market.

“Branding is when your customers are not just buying your product they are also buying into your product” – Shaundell Newsome, Marketing Expert

If a customer buys into your product they will not only recommend it to others they will protect the brand.

www.WHAT?! Winning on the Internet

The good, bad and extremely ugly…

Social media has given the small business owner the ability to expand and grow a network beyond their local community. A good social media campaign can put your brand into many markets.

Since it’s inception social media has been a mystery to small businesses. Facebook created special pages to give small businesses the opportunity to effectively use the social media giant. Twitter constantly tried to teach entrepreneurs how to make the most of their Tweets. The social media phenomenon is sweeping through the business community.

Developing a good strategy for social media is even more important than traditional marketing outlets like television, radio and print. Social media is scary because the affect seems to last longer and the viral possibilities could have a bigger impact. Television commercials typically have the instantaneous effect on the consumer while watching it. Radio gives the consumer a rush while listening. However, the social media post can be forwarded, reviewed again or saved for future viewing. That’s why it’s extremely important to carefully choose your content.

A great marketing message can go a long way on social media. If someone likes your message they will share it with the world. Millions of people can make you an instant millionaire. On the other hand, a bad marketing message will guarantee brand suicide. That’s why we highly recommend creating social media plan. The plan must consist of entertaining information that’s valuable to the reader and a call to action. What do you want the reader to do with the posts? Give them direction. Tell them what you want them to do with the information you gave them.

Internet marketing is more than social media. YOUR Marketing Mentor will have more Internet Marketing strategies inside the Sumnu Solutions Zone!