Archive for August, 2017

Ask Sumnu!


I created my own marketing materials with an online company.  Why am I having a problem with acquiring new customers?


The answer is very simple. The online company is relying on you to have some basic information and knowledge about marketing. They are NOT focused on your target market, market conditions or the reaction you want from the customer. Marketing is not a shot in the dark.  There are some prerequisites to developing marketing materials.

  • Messaging is very important.  Your message must resonate with the recipient.
  • The design should get the “right” reaction from the intended target.
  • You have to use the right marketing tool for the prospective customer.

I appreciate the convenience of websites that provide these services.  But you need to understand that every “cheap deal” is not a deal at all.

– Your Personal Marketing Mentor, Sumnu Solutions Zone

A Letter from YOUR Marketing Mentor

Shaundell Newsome
Creator, 12 Steps of Marketing
SBA Small Business Champion of the Year 

Dear Small Business Owner or Aspiring Entrepreneur,

As a small business owner, I know that your journey is a tough one. I understand the risk involved in building your American dream. Over 80% of small businesses fail within their first three to five years. When surveyed 50% of those small business owners attribute their failure to poor marketing and communications. My ultimate desire as your Marketing Mentor is to minimize those risks by educating, engaging and elevating you in the marketing process.

I have perfected a program over the past decade designed to take you through the complete marketing process, creating your own marketing playbook and program along the way. I want to put the power of marketing back into your hands!

Join the waiting list today at


I look forward to our future mentoring sessions!

Your Marketing Mentor,

Shaundell Newsome

What are the odds?

Although the exact odds depend upon many factors, let’s look at a couple of examples. In a lottery in which you pick 6 numbers from a possible pool of 49 numbers, your chances of winning the jackpot (correctly choosing all 6 numbers drawn) are 1 in 13,983,816. That’s 1 shot in almost 14 million.

Over half of the small businesses fail within its first three to five years.  Most of the business owners surveyed said that they fail because they could not connect with the customer or potential customers.  Would you rather be lucky or great?

 The odds of you getting lucky in business are probably similar to the odds of winning the lottery.  The difference is that as a small business owner you are risking a lot more than a few dollars.  You are investing time and money into your dream.  It’s very emotional!  In most cases, you are risking relationships, a steady job as well as the finances required to get the ball rolling.  So, you want to get it right.

 Connecting with customers and potential customers (prospects) is more of a science than a lucky guess.  The Twelve Steps of Marketing give the business owner a guide to developing customer relationships that create constant cash flow for your business.  The odds dramatically shift in your favor.

YOUR Marketing Mentor,

Shaundell Newsome