Archive for September, 2017

Driving on Fumes!

Most small businesses fail because they run on fumes!  

What happens when you are driving your car and the gas needle is near empty?  Your nerves are shot. You hope and pray that you make it to your destination. Frustrated?  Absolutely!  This is how most failing small businesses operate every day. They don’t have enough gas (marketing investment) to fuel the vision of their company.

You need to learn how to not only put gas in the tank but also how to build and maintain the best car (business) that creates its own gas (cash flow).

Marketing investment + your business = CASH FLOW!

Ask SUMNU!

PROBLEM…

How do I build a marketing budget for my business?  

SOLUTION…

It’s like shopping for groceries. What are you trying to accomplish?  How much of the market are you trying to consume (eat)?

Your marketing budget is built after you have determined the goals for the company.  Never build a budget based on left over money.

A marketing budget is an investment into the growth of the business.  It is never an expense.  If you are investing money into the company with marketing dollars there should be an expected return on that investment. Therefore, each investment is a calculated move. The budget process starts with the vision, mission, and goals of the company.

  • How big do you want to grow your company?
  • How many customers do you want?
  • Where do we need to go to grow our market?

Before you go to the grocery store you should know how many people you want to feed.  Then you can determine how much money you are going to spend on groceries.  You don’t spend all your money then buy groceries with the leftover money even if it’s not enough to feed the family.  So, you should not do the same thing with your marketing budget.  You won’t make enough money to grow the company.  

– Your Personal Marketing Mentor, Sumnu Solutions Zone

Ask SUMNU!

PROBLEM…

I’m not sure I really need a website if I have social media. How do I decide?  

SOLUTION…

Absolutely, yes!  Social media is a good tool to tell some cute stories about your personal life or share photos, videos, etc.  However, it does not come close to replacing your website.

A website is more than a place for people to get information about your company.  It’s an opportunity for your company to build a relationship with a customer.  Most websites don’t allow the customer to develop a relationship.  They are not dynamic enough.

A good website will:

  • Be a business tool for the company.
  • Give the customer a reason to return to the site in the future.
  • Have good content to clearly convey the company’s message.

Social media sites are good for their stated purpose.  Your website is your company’s identity online.  Don’t compromise that to promote the social media companies that ARE NOT paying you royalties.  

– Your Personal Marketing Mentor, Sumnu Solutions Zone