Archive for December, 2017

Using the right tool in the right way

 You can use a hammer in several different ways. A hammer is a tool that is typically utilized with a nail to secure another item to a separate item.  Some people are not very good with hammering nails.  Other people might use a hammer as a weapon to hurt someone.  In other cases, people might use a hammer to crack open nuts to eat.  The bottom line is the user decides how to use the hammer.

 

Marketing is similar to that hammer.  A good marketing and communications tool can secure sustainable revenues for your company.  If you nail the target market then your results are unbelievable.  If you use the wrong tool the results can be disastrous.

 

The problem with using the wrong marketing tool is the waste of time and money.  When business owners feel that reading a “self-help” book or a documentary gives them sound marketing advice they go down a slippery slope fast.  The next statement is “Marketing does not work.”

 

Marketing is a process that only works if you use the right tool for the right situation.  What tools are you using?

  • Shaundell Newsome, Your Personal Marketing MentorSumnu Solutions Zone

The business card is BIG!

The business card is BIG

In 1982 I was intimately introduced to the world of printing as an apprentice in high school.  The texture, type, and design of a business card really told a story about the company that presented it.  Every company battled to create the best business card in the world.  In today’s world of technology that can be lost in the big bag of communications tools.

I am really surprised when I attend a networking event and someone says “Google me.”  Wow!  I am going right to my office and look this person up.  They don’t have a business card.  That’s the most important introduction tool for a business owner.  The first thing that a person does is feel the card and flip it over.  Believe it or not, they are recording an impression about you and your business.

What does a flimsy card say about your company?  What impact can a misspelled word do to your image?  How does an unreadable card affect the receiver’s impression?  Give it some thought.

 

Shaundell NewsomeMarketing Mentor, Sumnu Solutions Zone

 

Marketing on a Shoestring Budget

Marketing on a shoestring budget

Always develop a marketing budget for your company.  The marketing budget is based on how much you are trying to accomplish for your company and the current stage of growth.

Marketing expenses decrease over years as your company starts to build brand awareness.  Therefore, it should look like an inverted pyramid.  Initially, you have to spend more time on impressions, marketing materials, and primary research.  So, your marketing budget will be much larger in the beginning.

Your marketing expense may start out at 15% to 20% of your revenue based on your business to develop a marketing program.  If you are just starting out you may have to create a logo, purchase database software and develop ads for print, radio and possibly television.  In addition, if you have a retail location you might need signage and POS (point of sale) items at your location.

If you want to learn more about marketing on a shoestring budget join the Sumnu Solutions Zone!

  • Shaundell Newsome, Your Personal Marketing MentorSumnu Solutions Zone

Climb the unconquerable mountain

Climb the unconquerable mountain

In the 1950’s people would dream about going to the moon.  In the late 1960’s the microwave oven started to enter households.  The 1970’s ushered in more color television sets into most living rooms.  In the 1980’s the home computer entered feverishly into our homes along with video game consoles.  The 90’s featured the expanded use of the World Wide Web and email.  The new millennium has shown us that all is possible with streaming music, social media sites and much more.

In every case, someone or a group of people had to think about space travel, Donkey Kong, Facebook or the iPad.  Are you next?  

What is your unbelievable innovation? How will you share it with the world? MARKETING, that’s how!  

The world is waiting!

All Marketers are not Good Marketers

Choosing a marketing firm that is right for me 

PROBLEM…

There are so many marketing companies to choose from.  How do I choose the one that will work for my company’s needs?

 

Choosing a company that can accurately and effectively market your product or service can be a tricky process.  First, you have to determine your business goals.  Most marketing companies have specialties.  Although the firm will tell you that they can market anything.  In most cases, that’s just ego talking.  Every marketing firm has something that they are very good at doing.  Some may specialize in entertainment.  Others may specialize in politics.  Then you have those firms that focus on business to business marketing.  There are much more.

 

The bottom line is your company’s desires.  That’s how you will choose the firm to represent you.