12. Keeping a Marketing SCORECARD

Welcome to Lesson 12, “Keeping a Marketing SCORECARD.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “Measuring your Marketing Results.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

11. Building a BRAND on a budget

Welcome to Lesson 11, “Building a BRAND on a budget.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resources including the worksheet “Marketing Budget” and the video “Creating your company‚Äôs marketing budget.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

10. Lights, Camera, ACTION!

Welcome to Lesson 10, “Lights, Camera, ACTION!.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “S.T.E.P to success.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

9. Your Marketing PLAYBOOK

Welcome to Lesson 9, “Your Marketing PLAYBOOK.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “Playing YOUR game!”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

8. Keeping it REAL! The SWOT Analysis

Welcome to Lesson 8, “Keeping it REAL! The SWOT Analysis.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resources including the worksheet “SWOT Analysis” and the video “To tell the truth.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

7. World Wide Web, Your Portal Growth

Welcome to Lesson 7, “World Wide Web, Your Portal Growth.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “Going Viral? Good or Bad.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

6. MARCOMM Plan! Success or Failure

Welcome to Lesson 6, “MARCOMM Plan! Success or Failure.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resources including the worksheet “MARCOMM Wheel” and the video “How to talk to your customer.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

5. Distribution Avenue, which way do I go?

Welcome to Lesson 5, “Distribution Avenue, which way do I go?.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “Secret to Retail.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

4. The Price is Right

Welcome to Lesson 4, “The Price is Right.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resource video “Water.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.

3. Market, Product, Prospect

Welcome to Lesson 3, “Market, Product, Prospect.” Let’s get started by watching the lesson training video. Simply click on the first lesson topic below to begin watching. Once you have completed the video, you will unlock the additional training resources including the worksheet “The Dream Experience” and the video “Psychographics.”

After completing the lesson, head over to “Sumunite Sessions” to join the lesson discussion.