Marketing on a shoestring budget
Always develop a marketing budget for your company. The marketing budget is based on how much you are trying to accomplish for your company and the current stage of growth.
Marketing expenses decrease over years as your company starts to build brand awareness. Therefore, it should look like an inverted pyramid. Initially, you have to spend more time on impressions, marketing materials, and primary research. So, your marketing budget will be much larger in the beginning.
Your marketing expense may start out at 15% to 20% of your revenue based on your business to develop a marketing program. If you are just starting out you may have to create a logo, purchase database software and develop ads for print, radio and possibly television. In addition, if you have a retail location you might need signage and POS (point of sale) items at your location.
If you want to learn more about marketing on a shoestring budget join the Sumnu Solutions Zone!
A complete marketing communications plan works!
The Marketing Communications Plan drives your business success. If the business plan is the car, then the marketing plan is the fuel to get the car moving.
Get your car moving and performing at its peak. In most cases, small businesses perform at half of its full potential. That’s because they budget marketing according to what they have left over. They don’t invest in marketing to get the best results.
Learn more about the Marketing Communications Plan through the 12 Steps of Marketing inside the Sumnu Solutions Zone. Join the waiting list TODAY! www.sumnusolutionszone.com/join/
I created my own marketing materials with an online company. Why am I having a problem with acquiring new customers?
The answer is very simple. The online company is relying on you to have some basic information and knowledge about marketing. They are NOT focused on your target market, market conditions or the reaction you want from the customer. Marketing is not a shot in the dark. There are some prerequisites to developing marketing materials.
I appreciate the convenience of websites that provide these services. But you need to understand that every “cheap deal” is not a deal at all.
– Your Personal Marketing Mentor, Sumnu Solutions Zone