Customer Acquisition

Ask Sumnu!

Shaundell Newsome

Posted by on August 29, 2017

PROBLEM…

I created my own marketing materials with an online company.  Why am I having a problem with acquiring new customers?

SOLUTION…

The answer is very simple. The online company is relying on you to have some basic information and knowledge about marketing. They are NOT focused on your target market, market conditions or the reaction you want from the customer. Marketing is not a shot in the dark.  There are some prerequisites to developing marketing materials.

  • Messaging is very important.  Your message must resonate with the recipient.
  • The design should get the “right” reaction from the intended target.
  • You have to use the right marketing tool for the prospective customer.

I appreciate the convenience of websites that provide these services.  But you need to understand that every “cheap deal” is not a deal at all.

– Your Personal Marketing Mentor, Sumnu Solutions Zone

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