Small business branding at its best
Do you often dream of the day when your company’s name becomes a household brand? The world will instantly recognize your product or service when it’s mentioned in the marketing. That’s exciting!
Branding is all about building a relationship with your customer through constant and consistent messaging. If you tell a good compelling story about your company’s personality and people buy into it, then your brand is effective. Great brands know how to do this well. Coca Cola has had its ups and downs, but they continued to inform and engage their customers into the brand. Amazon has shown great brand resiliency by adjusting to the market needing a variety of services including free shipping for their Loyal Brand Champions. Fed Ex has created many marketing campaigns focused on branding to its customers. This shows the customer that the company cares about them. The key to branding is making a special connection with the market.
“Branding is when your customers are not just buying your product they are also buying into your product” – Shaundell Newsome, Marketing Expert
If a customer buys into your product they will not only recommend it to others they will protect the brand.