Is it science or a guessing game?
In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting the expectation for success.
Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company’s culture. It IS a science!
- Set a vision for your company that focuses on solving a problem in the market.
- Develop a mission that makes your vision a reality with a clear direction.
- Create a company culture that brings your vision and mission to the people.
The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.
To learn more about measuring your marketing efforts join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone!