Small business success is all about small wins. And small business owners need to have the patience to celebrate those victories in a timely manner. In this day and age of instant gratification, our small companies suffer immensely. The internet has caused the perception of “going viral” and inflated the myth of an overnight success. When the truth of the matter is that several small wins make one big splash in business.
Happy & Loyal Customers. When customers are happy your business is easy to run. If you can simply train your customers to use your product or service effectively then your business will start to run itself. Take the franchise approach to building your business. Anyone can run it without you. Remember that the brands that create loyal customers typically outlive their founders. Apple, McDonald’s and many other brand live long beyond the lifespan of their founding fathers.
Community Support. The community engagement for small businesses helps create a synergy where everyone wants to work together for a bigger cause. If a small business becomes engrained in a community, the people will recommend customers to support the brand. When you get the community involved as a stakeholder in your business, they feel responsible for the success or failure of your company.
Employee Excitement! When employees show excitement, the customers and the community gets excited about the small business. The owner of the company is not the most important person in the business. The employees carry more weight than they can imagine. When they are showing the passion for the business, everyone wants to join in. Look at Disney. They encourage their employees to enjoy the work that they do on a daily basis. This attitude permeates through the community and to its customers of all ages. Small businesses can consider this a small victory.
The challenge with small wins is that it takes time to build relationship with loyal customers, a community and employees. And it takes a commitment to maintain those principles. However, it has been proven by the best brands in the world that this is the method of success. Small wins lead to big victory in business.