Sumnu Solutions Zone Blog

The Wooden Effect

Shaundell Newsome
Posted: March 13, 2018
Exclusive Article

The Wooden EffectIt’s about your character!

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.

John Wooden, Hall of Fame College Basketball Coaching Legend

…The best brands in the world develop a character (brand) for their business that people respect, follow and defend.

In order to imitate this success small business owners must start with three basic steps.

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