The Wooden Effect. It’s about your character!
Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.
John Wooden, Hall of Fame College Basketball Coaching Legend
John Wooden is considered the best college basketball coach ever. It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row. No other coach has done this.
Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.
Imagine if a small business had this type of success. The best brands in the world develop a character (brand) for their business that people respect, follow and defend.
In order to imitate this success small business owners must start with three basic steps.
Small business owners need to develop a solid character for their company. Success is all how you build great character, not a reputation.
A complete marketing communications plan works!
The Marketing Communications Plan drives your business success. If the business plan is the car, then the marketing plan is the fuel to get the car moving.
Get your car moving and performing at its peak. In most cases, small businesses perform at half of its full potential. That’s because they budget marketing according to what they have left over. They don’t invest in marketing to get the best results.
Learn more about the Marketing Communications Plan through the 12 Steps of Marketing inside the Sumnu Solutions Zone. Join the waiting list TODAY! www.sumnusolutionszone.com/join/