Posts Tagged ‘foundation’

The Wooden Effect

The Wooden EffectIt’s about your character!

Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.

John Wooden, Hall of Fame College Basketball Coaching Legend

John Wooden is considered the best college basketball coach ever.  It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row.  No other coach has done this.

Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.

Imagine if a small business had this type of success.  The best brands in the world develop a character (brand) for their business that people respect, follow and defend.

In order to imitate this success small business owners must start with three basic steps.

  1. Understand who you are. The UCLA Bruins clearly understood who they were in college basketball.  Coach John Wooden ensured that they played basketball displaying the characteristics of the Bruin brand.  Small businesses should not compromise their character.  But first they need to know what that character is.
  2. Who are you serving? The Bruins knew that they were there to help the college to be successful, not only in sports, but overall.  Wooden demanded that his players represented the UCLA brand with pride, dignity and respect.  Many of his players went on to be great professionals in the NBA.  The college is still benefitting from the great tradition developed by Wooden’s teams.  If small business owners can understand their purpose, then they will undoubtedly achieve long term success.
  3. Know your market. Los Angeles is a high profile city with great expectations.  Wooden knew that he needed to prepare his players and his coaches for these extreme circumstances.  Small business owners ignore the market conditions because they fail to do research.  If you understand the environment for your business, you will know how to prepare your company on how to deal with them.

Small business owners need to develop a solid character for their company.  Success is all how you build great character, not a reputation.

A Good Training Camp

The Foundation. A good training camp.

On every level of playing football, I had to prepare for the season with a training camp. The camp was designed to get me into esteem shape to last for the entire season. Typically, my camp performance determined the type of season I would have. So, I took it very seriously. I did the same type of preparation to start my business. I did not want to fail.

In my opinion, most small businesses want to succeed. But they don’t get off to a good start. So, they are always playing catch up. Your company can be in business for many years and never reach its financial goals. The business owner is always searching for a way to get out of a slump. If you had a training camp, your company can figure out how to get out of a slump. The business training camp is all about developing good business habits to grow your company and maintain the foundation of your customer base. When I first started our company eleven years ago, we launched with a solid foundation. My training camp to start the firm was two and a half years long. I focused on:

  1. Administrative
  2. Finance
  3. Personnel
  4. Marketing

These pillars have kept our company through the company’s worse recession because we had a foundation to measure from. In 2006, we started the company with record numbers in our first eight months. Something was going right. Then the bottom fell out in 2009. In 2010, we went back to training camp, revisited our foundation and rebranded the company to reflect the enhancements. In 2015, we were recognized as the SBA Nevada Family Owned Business of the Year!

Today, as our company continues to grow we revisit our training camp with new team members to keep the consistency needed to be successful. My advice is to not take training camp lightly. Spend the time to make your largest investment work for you. If you care about your business then it will show in your actions. Have a good training camp!