The Wooden Effect. It’s about your character!
Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.
John Wooden, Hall of Fame College Basketball Coaching Legend
John Wooden is considered the best college basketball coach ever. It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row. No other coach has done this.
Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.
Imagine if a small business had this type of success. The best brands in the world develop a character (brand) for their business that people respect, follow and defend.
In order to imitate this success small business owners must start with three basic steps.
Small business owners need to develop a solid character for their company. Success is all how you build great character, not a reputation.
Your company’s brand is not what’s on the outside. It’s what’s on the inside.
Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on helping small business owners develop Loyal Brand Champions to create constant “CASH FLOW”. Most experts in communications focus on the exterior with logos, catchy tag lines and beautiful images. He puts the emphasis on building the character of your company to evolve customers into Loyal Brand Champions.
Customers buy your product. Loyal Brand Champions buy your product, recommend your service and actively defend your brand. A Starbucks Loyal Brand Champion knows their favorite drink by memory. And in most cases, the Barista at their favorite location know them by the drink and sometimes their name. Apple Loyal Brand Champions don’t want to mess with PCs. Loyal Brand Champions build and sustain cash flow for your company.
For over a decade Shaundell has educated thousands of small business owners through a process he created called the Twelve Steps of Marketing. He has been regarded as a marketing expert by several publications to include In Business Las Vegas and the Las Vegas Business Press.
If you want to look good with no constant cash flow you will do what you always did. If you want to build Loyal Brand Champions and consistent cash flow you will join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone.
Visit www.sumnusolutionszone.com/join/ TODAY!
“Every company has a unique personality. Most small business owners focus on what’s on the outside with logos, tag lines and advertising. Sumnu believes the best brands focus on what’s on the inside, the character of your company.”
– Shaundell Newsome