The Wooden Effect. It’s about your character!
Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.
John Wooden, Hall of Fame College Basketball Coaching Legend
John Wooden is considered the best college basketball coach ever. It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row. No other coach has done this.
Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.
Imagine if a small business had this type of success. The best brands in the world develop a character (brand) for their business that people respect, follow and defend.
In order to imitate this success small business owners must start with three basic steps.
Small business owners need to develop a solid character for their company. Success is all how you build great character, not a reputation.
Everyone is NOT your customer…
Don’t waste time or money trying to speak to everyone. Everyone will not see value in your product or service, you have to tug at a specific emotional string to make that connection with YOUR true customer. What is your niche? What connects you to your TRUE customer