The Wooden Effect. It’s about your character!
Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.
John Wooden, Hall of Fame College Basketball Coaching Legend
John Wooden is considered the best college basketball coach ever. It’s hard to dispute his record of ten NCAA national championships in a 12-year period, including seven in a row. No other coach has done this.
Wooden stated that he developed a character (brand) for the UCLA Bruins that players had to respect, follow and defend.
Imagine if a small business had this type of success. The best brands in the world develop a character (brand) for their business that people respect, follow and defend.
In order to imitate this success small business owners must start with three basic steps.
Small business owners need to develop a solid character for their company. Success is all how you build great character, not a reputation.
“We must accept finite disappointment, but never lose infinite hope.”
Dr. Martin Luther King Jr.
Although Dr. Martin Luther King Jr. was not talking about entrepreneurship when he made this statement I believe it applies appropriately to the world of the small business owner. We have to accept failure to experience success.
Optimism is probably the greatest asset and the greatest liability to small business dreamers. We want to keep everything positive to produce energy to our company. But we must also take the time to learn from the negative challenges to our business. Don’t’ get too high and don’t get too low. Keep the faith and learn lessons. But never lose hope. Have you ever felt like losing hope with your business?
Small business success is all about small wins. And small business owners need to have the patience to celebrate those victories in a timely manner. In this day and age of instant gratification, our small companies suffer immensely. The internet has caused the perception of “going viral” and inflated the myth of an overnight success. When the truth of the matter is that several small wins make one big splash in business.
Happy & Loyal Customers. When customers are happy your business is easy to run. If you can simply train your customers to use your product or service effectively then your business will start to run itself. Take the franchise approach to building your business. Anyone can run it without you. Remember that the brands that create loyal customers typically outlive their founders. Apple, McDonald’s and many other brand live long beyond the lifespan of their founding fathers.
Community Support. The community engagement for small businesses helps create a synergy where everyone wants to work together for a bigger cause. If a small business becomes engrained in a community, the people will recommend customers to support the brand. When you get the community involved as a stakeholder in your business, they feel responsible for the success or failure of your company.
Employee Excitement! When employees show excitement, the customers and the community gets excited about the small business. The owner of the company is not the most important person in the business. The employees carry more weight than they can imagine. When they are showing the passion for the business, everyone wants to join in. Look at Disney. They encourage their employees to enjoy the work that they do on a daily basis. This attitude permeates through the community and to its customers of all ages. Small businesses can consider this a small victory.
The challenge with small wins is that it takes time to build relationship with loyal customers, a community and employees. And it takes a commitment to maintain those principles. However, it has been proven by the best brands in the world that this is the method of success. Small wins lead to big victory in business.
Your company’s brand is not what’s on the outside. It’s what’s on the inside.
Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on helping small business owners develop Loyal Brand Champions to create constant “CASH FLOW”. Most experts in communications focus on the exterior with logos, catchy tag lines and beautiful images. He puts the emphasis on building the character of your company to evolve customers into Loyal Brand Champions.
Customers buy your product. Loyal Brand Champions buy your product, recommend your service and actively defend your brand. A Starbucks Loyal Brand Champion knows their favorite drink by memory. And in most cases, the Barista at their favorite location know them by the drink and sometimes their name. Apple Loyal Brand Champions don’t want to mess with PCs. Loyal Brand Champions build and sustain cash flow for your company.
For over a decade Shaundell has educated thousands of small business owners through a process he created called the Twelve Steps of Marketing. He has been regarded as a marketing expert by several publications to include In Business Las Vegas and the Las Vegas Business Press.
If you want to look good with no constant cash flow you will do what you always did. If you want to build Loyal Brand Champions and consistent cash flow you will join YOUR Marketing Mentor, Shaundell Newsome inside the Sumnu Solutions Zone.
Visit www.sumnusolutionszone.com/join/ TODAY!
“Every company has a unique personality. Most small business owners focus on what’s on the outside with logos, tag lines and advertising. Sumnu believes the best brands focus on what’s on the inside, the character of your company.”
– Shaundell Newsome
A complete marketing communications plan works!
The Marketing Communications Plan drives your business success. If the business plan is the car, then the marketing plan is the fuel to get the car moving.
Get your car moving and performing at its peak. In most cases, small businesses perform at half of its full potential. That’s because they budget marketing according to what they have left over. They don’t invest in marketing to get the best results.
Learn more about the Marketing Communications Plan through the 12 Steps of Marketing inside the Sumnu Solutions Zone. Join the waiting list TODAY! www.sumnusolutionszone.com/join/